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How to drive traffic to your Etsy Shop

Whether you just are starting a Etsy shop or you’ve been around for a while, updating your marketing is extremely important if you want consistent traffic to your shop. Understanding what works and what doesn’t is good business practice if you want to sell more t-shirts and make more sales. Here are a few ways to improve your Etsy shop traffic.

A few things to consider first

With more and more competition these days, finding ways to get shoppers to your page can be challenging, so before you read about how you can drive traffic to your Etsy shop consider these things first:

  • Are you selling a good product?
  • Do you understand who your target market or ideal customer is?
  • is there a demand for what you are trying to sell?

Before you use our tips and start sending tons of traffic to your shop, make sure it is optimized for sales first!

1. Etsy Ads

A great way to drive traffic to your Etsy shop is to pay for it. This may be controversial to some but Etsy ads are a great way to get in front of your ideal customer without having to know anything about targeting audiences and playing a cat and mouse game like you have to do with facebook or instagram ads. Just set an amount you want to start off with, pick the listings you want advertised and Etsy does the rest.

Check out our Etsy ads stats from 2020 in our shop:

2. Improve your etsy sEO

Ask yourself how are shoppers finding you?

Using the right titles and tags is an essential part to your Etsy success. The keywords you use in your tags, titles, categories, and attributes work together to match your listings with shoppers’ searches. When there’s a match to a search query, your items have the potential to appear in the search results thus shoppers clicking to your shop. Using strong keywords in your listing create an opportunity for your items to be shown in search results.

3. Utilize social media

Social media is an amazing FREE tool you can use to generate more traffic to your website. These days, shoppers go to social media before they even buy something from a shop they haven’t heard of to make sure they are the real deal. It’s also a great way to communicate with your audience through casual conversations, stories, live streams and images. Social media is also a great way for your audience to get to know you + your brand better. Once you make that connection via social media, you have a customer for life.

4. Influencer marketing

It seems like every brand you hear about these days comes from some kind of influencer. Influencer marketing is a fantastic way to promote your shop however, make sure that the influencer shares your same brand values and that their audience can be your audience too. It’s also very important to review what their engagement rate is. They may have thousands of followers but if they have low engagement, it won’t be worth the money you spend to hire them.

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