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In 2016, I started my own t-shirt business without a clue how I was going to make money. All I knew was that I hated my corporate job and wanted to be my own boss one day.
I started selling on Etsy and was doing very well when about 6 months in my sales came to a screeching halt because of the algorithm change. I knew I had to figure something out so I started an Instagram account in hopes that I could make sales that way. I had seen so many other businesses make money from the platform so why couldn’t I?
It wasn’t as easy as it looked but after A LOT of trial and error, I finally figured out how to use Instagram specifically for my product based business and ended up selling $200K worth of t-shirts to my followers before selling my business in June 2020.
Today, I want to save you the headache and show you exactly what I did and how you can do it too! (And no, you don’t have to pay for one single ad!)