It doesn’t matter if you have a great idea and a beautiful design. If you don’t know how to market your t-shirt and apparel business, no one’s going to buy your products, because no one’s going to know your amazing items exist!
When you know how to use apparel mockups properly, you can use them to market your business and get your products in front of the right audience. Mockups a great option for anyone who can’t afford a photographer or is looking to save time and money on marketing.
Here are 5 ways you can use t-shirt mockups to market your business.
1. Use T-Shirt Mockups To Set Yourself Apart on Etsy
Do a quick search for t-shirts on Etsy. Kind of scary how much competition there is, right? The only way you’ll succeed is if you beat that competition. Thankfully, there are some easy ways to do just that.
Etsy SEO is important – this is all the back-end work you can do on your listings to make sure they show up in Etsy search results. But again, what good is it to show up in search results, if potential buyers aren’t going to bother to actually click on your products?
That’s why the best way to set your t-shirt shop apart from the competition on Etsy is to use professional, attractive photographs that show your products on real people.
And unless you’ve got a big budget for a photographer or some pretty killer photography and modelling skills yourself, the best way to get great apparel photos is to use mockups.
And don’t worry – you don’t need crazy photoshop skills to use our mockups, either. This super quick tutorial will show you how to make them for free in Canva in two easy steps!
2. Share Your T-Shirt Mockups on Pinterest
When you’re running your own t-shirt business, it can feel like there’s so many – too many – social platforms to master. Pinterest is one of the best ways to drive traffic to your Etsy shop, but coming up with original pin graphics can be a time consuming challenge.
Thankfully, t-shirt mockups can make this sooo much easier. Whenever you make a new mockup – whether it’s a Christmas flatlay or a lifestyle male picture or anything in between – double it up and use it on Pinterest. Easy content!
3. Use Your Mockups on Instagram
Understanding how to build a t-shirt brand on Instagram was one of the keys to our founder Andrea’s success.
Of course, Instagram is a visual platform. So you’ve got to have great visuals to have any success here. And stunning, creative and seasonal mockups are a great and inexpensive way to keep your feed fresh and exciting.
And a pro tip: to learn more about how to sell t-shirts on Insta, check out our helpful guide.
4. Make Your Website Pop
If you’re new to online marketing, you might not be aware of just how short people’s attention spans are online. We’re talking really short – like, blink of an eye short. The harsh reality is that if people happen to land on your website but they aren’t immediately captivated by what they see, they’re going to bounce, fast.
So again, you need to entice them to stay with compelling visual content. And again, if you don’t have the marketing budget to spend thousands of dollars on a graphic designer and web developer, you can easily mimic their skills using easy-to-use mockups.
For example, using mockups in your website banner is a great way to display your products and use t-shirt mockups to generate more sales.
5. Holiday Campaigns
People just love a good holiday sweater. Whether it’s Halloween, Christmas, or the 4th of July, people want to proudly display their holiday spirit. Using holiday themed promotional images and mockups is therefore a great way to engage customers and drive sales.
Find our tips on how to prepare your t-shirt shop for the holiday season here (teaser: it’s best to start early).
And remember that becoming a member of Pretty Little Mockup gives you access to thousands of stunning and easy-to-use t-shirt mockups (and we add new mockups each month). Download 4 free mockups to get started!
